Social Thread

Social Media Creative + Content Planning for founders focused on creating to connect.

Creative + Content Strategy that removes creative blocks so you can focus on connection.

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You often think back to when you first started.. how easy content felt, how you loved being creative and connecting with your community - but somewhere along the way the industry got loud, over-saturated and overwhelming.

All of a sudden, the joy you used to get out of posting was overshadowed with hacks, hooks and trying to find the right strategy to reach new audiences.

The problem? It disconnected you from your current audience and stripped you of your creativity. Now you feel like you need to choose - creativity + connection or strategy and marketing.

We allow you to choose both.

Social Thread gives you the strategy, content plan and marketing advice so you can simply focus on creating to connect - just like you used to.

Create to Connect
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Social Thread | Content + Creative Planning

Content + Creative Planning

It’s time to bring the creative back to content and start reconnecting with your audience with more depth, presence and purpose.

In Social Thread, we handle the boring behind the scenes so you can simply focus on creating and connecting.

What this includes:

∙ Initial Audit + Profile Optimisation
∙ Monthly Strategic Content Direction + Planning
∙ Grid Content Planning
∙ Story Outlines + Trend Recommendations
∙ Messaging + Copy Optimisation/Advice
∙ Performance insights and content feedback

Submit an Enquiry

Inside Social Thread

  • A digital screen displays a section titled "AUDIT + REFINE" with a magnifying glass icon next to it. The screen contains text about refining branding foundations for better audience connection, including SEO, visual direction, messaging, and brand cohesion.
  • A digital graphic with a maroon background titled 'Strategy Build' features a white illustration of a brick wall. The text describes developing a strategy for connection, not pressure, emphasizing brand clarity, flexibility, and sustainability.
  • Part of a digital monthly planner with a dark maroon background, white text, and a calendar icon.
  • A digital interface with a rounded rectangle button labeled 'CREATE + EXECUTE' and a camera icon, with text about content creation and brand grounding.
  • A digital interface screen with rounded edges displaying a report and refine feature, including a bar chart icon and a description about reviewing performance monthly, providing feedback, and evolving content.
  • A digital screen displaying 'Ongoing Guidance' with an upward arrow graph icon, and the text 'We track the trends so you don't have to. We'll update your plan in real time as aligned trends hit our feed. This means you're never missing an opportunity to reach your dream audience.'
Enquire about Social Thread
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Contact Us

We work with a limited number of brands at a time to ensure focus and precision.


If you’re considering a project within Femi Socials, use the form below to share more about your brand and the work you’re looking to develop.

Your enquiry helps us understand:

∙ Your brand and Current Business Phase
∙ The Project or Service you’re exploring
∙ Your Goals and Brand Direction
∙ Relevant timelines and Intended Outcomes

Every enquiry is reviewed with care and we’ll be in touch if the project feels like the right fit.

Frequently Asked Questions

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  • Social media planning and strategy for brands that want clear direction, consistent content, and a more considered way of showing up online.

    • Brand audit + refinement (bio, SEO, messaging, aesthetics)

    • Social media strategy

    • Monthly content plan

    • Content direction + ideas

    • Guidance on trends + trending audio

    • Ongoing feedback + refinements based on performance

    • Monthly reporting + insights

  • You’ll create your content, with direction from The Femi Team. Where needed, support can be provided with filming + editing advise to improve your creative skills + execution.

  • No. Social Thread can be delivered remotely, with local filming available where relevant.

  • You’ll be actively involved in creating and executing your content, with clear guidance behind what you’re doing and why.

  • Yes. Strategy is built into the service and reflected in how your content is planned, created, and delivered. This is supported by monthly reporting and analytics to guide ongoing decisions.

  • Yes — but selectively. You’ll be guided on trends, audio, and content ideas that align with your brand, not distract from it.

Enquire