Meet the Founder
Lisa Galway | Founder + Creative Director
Hi, I’m Lis!
TL;DR:
I’m a zillenial, faith-centred Adelaidian who’s heavily addicted to a Mont Blanc coffee and a visual eye I’ve been told has transformed businesses.
Your probably wondering how I feel into this industry + a little about my experience. My story sounds pretty straight forward but it’s riddled with side quests, intense character development and an abundance of ‘pivots’ (I don’t even need to explain this to business owners).
I spent eight years working in pharmacy, a year in recruitment and then officially became business owner through a successful Fitness Coaching Business.
Over the years this naturally transitioned into Femi Socials, a Social Media Agency for the founders who feel a little disconnected.
I know what it’s like..
You start your business with so much passion, purpose and drive only for the industry to get louder, over-saturated and overwhelming. All of a sudden, your dream feels out of reach and a little impossible.
So what do you do?
You over-strategise, over-consume and over-complicate the process. All of a sudden, your audience that was once connected, now feels distant and disconnected - not because you’ve done something wrong but because you’ve given them something they don’t want.
They don’t want your perfect strategy, visuals and hooks. They want real - they want connection.
Who do we work with?
It’s not that we’re fussy.. but we kind of are.
The truth is, we don’t work with just anyone - in fact we have a very strict criteria for us to sign with a brand.
We’re a match if:
Your priority is purpose, service, people and product over profit.
You have a strong vision (you just need some help bringing it to life)
You’re a values-driven business who’s goal is impact
You’re a solutions-based founder who works just as passionately as we do
This isn’t limited to industry, location or whether you’re product or service based.
We don’t however work with Mindset and New Age Spiritual-Based Coaching Businesses.
We deeply care about the creative we’re facilitating being put out into the world - we understand the impact content can have - and always want to ensure our core values are being represented through our work.
About Femi Socials
Femi used to look a little different..
She was solely a strategy, conversion based creative agency that consulted across a broad range of industries - delivering launch + promotional strategies/tactics.
Then something shifted - or rather our founder did.
We realised there was something missing and a greater problem at large.
Now more than ever, industries across the board are over-saturated and consumers are more untrusting than ever. We started to ask why and what effect it was having on the businesses we work with.
We realised it came down to one thing..
Connection.
As industries have been overran and over-saturated, your customers have been burnt in the processes - leaving them feeling hesitant, untrusting and skeptical.
The businesses performing at their best right now aren’t the ones with a bulletproof strategy (lucky we know strategy too), but rather the ones that truly connect with/understand their audience.
Unfortunately, as a founder creating content to connect already feels like too much to add to your never ending task list - that’s where we come in.
We either take it off your hands completely (hello House Social) or we reduce the strategic burden so you can create to connect like you used to (meet Social Thread).
You don’t have to pick between the very real demands of business and content that connects with your audience. You just need a social team that values your brand and customer as much as you do.
(Psst.. that’s us!)